Zaman, F. and C. Underwood (2003) 'The Gender Guide for Health Communication Programs' CCP Publication 102.

This is a practical guide to help development and health workers in the field communicate more effectively by taking gender differences into account. It has been produced by the Center for Communication Programs (CCP) at the Johns Hopkins Bloomberg School of Public Health. CCP, funded by USAID, aims to help people worldwide make important decisions about their health behaviour. Part of their work relates to communication needs assessments and training. Their gender guide for health communication programmes reflects on issues around gender, different experiences of women and men, and basic audience questions, before going through a five-step plan for effective communication. The five steps are entitled: analysis; strategic design; message/materials development, pretesting and production; management, implementation and monitoring; and finally, evaluation. The guide ends with several examples of good gender practice.