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for example, people accept information more readily from those they trust. But it is our hypothesis that good quality research, local involvement, accurate messages and effective dissemination strategies are all important if aiming for more evidence-based policy-making. A lack of local involvement in drawing conclusions from research can lead to worrying impacts, such as children finding more abusive forms of work when child labour was banned in certain industries. </p> <p>The temptation to keep messages simple can be strong but they are then more likely to be manipulated by policy makers to gloss over the complexity of proposed solutions. There is no shortage of other ideas about why some information makes a mark. The element of surprise can usefully attract people’s attention but not if the contents of the message are impossible for them to relate to their existing knowledge in any way.</p> <p>Assessing the effectiveness of particular communication strategies on particular audiences would appear to be an important part of any attempt to change policy. Information technologies have huge possibilities for communication within networks and coalitions but are not sufficient for building trust, require investment in people as well as technology, can be resisted, can accentuate exclusion, and can lead to the erosion of public space.<br> </p> <p align="left"><a href="Framework_Intro.html">Introduction</a> / <a href="Framework_Networks.html">Previous</a> / <a href="Framework_Research.html">Research Questions</a></p> <p>These pages are taken from Bridging Research and Policy: Context, Evidence and Links. by Emma Crewe and John Young. <a href="http://www.odi.org.uk/publications/abswp173.html">ODI Working Paper No. 173</a>, 2002, Overseas Development Institute, London, UK.</p> </td> </tr> <tr> <td valign="top" height="100%"> </td> </tr> <tr> <td valign="top" height="100%"></td> </tr> <tr> <td valign="top"><font size="1">Last Updated: 13 January, 2009 </font></td> </tr> </table> </td> </tr> </table> </td> </tr> <tr> <td class="RAPIDsub" colspan="3" valign="top" height="10"> <div align="right"><font color="#ffffff" size="2"><img src="../../IMAGES/1.gif" width="1" height="1" border="0"><a href="http://www.odi.org.uk">www.odi.org.uk</a></font><a href="http://www.odi.org.uk"> </a></div> </td> </tr> </table> <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td class="RAPIDsub" align="right"></td> </tr> </table> <div id="researchareas" style="position:absolute; 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