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'How to promote more informed policy and
practice' Policy Entrepreneurship
Workshop for OSI Public Policy Centers, Chisinau, Moldova,
17 June 2004
Introductions and Background
Arcadie Barbarosie (Director, IPP) and Caroline Newman (Programme
Officer, LGI) welcomed participants to the workshop.
Julius Court gave the background to the meeting. The OSI
public policy network and ODI have been working at the intersection
of research and policy. More recently, they have also been
trying to identify ways to increase the impact of research-based
evidence on policy and practice. ODI has also been studying
when, why and how evidence informs policy and practice in
different contexts around the world.
John Young introduced the structure of the workshop, namely:
John Young also provided a background
for the discussion. Better links between researchers, policy
makers and civil society groups can help save lives, reduce
poverty and improve quality of life. All too often, it seems
that researchers and policy makers live in parallel universes.
Researchers cannot understand why there is resistance to policy
change despite clear and convincing evidence. Policy makers
bemoan the inability of many researchers to make their findings
accessible, digestible and in time for policy discussions.
We define both research and policy very broadly. By research
we do not just mean classical scientific research. It includes
any systematic learning process - from theory building and
data collection, to evaluation action research. Similarly,
policy is not just narrowly defined as a set of policy documents
or legislation; it is about setting a deliberate course of
action and then implementing it. It includes the setting of
policy agendas, official policy documents, legislation, changes
in patterns of government spending to implement policies,
and the whole process of implementation. It is also about
what happens on the ground: a policy is worth nothing unless
it results in actual change. These are all relevant if we
want to try to make policy more evidence-based and see the
results of our research adopted in policy and practice.
There is a vast amount of existing theory on this subject
(see the RAPID website). But
most of it is from developed, OECD countries and there is
very little systematic research on the interface of research
and policy in transition and developing countries. This is
a serious problem given the massive diversity of cultural,
economic, and political contexts. Furthermore, international
actors have an exaggerated impact on research and policy processes.
This makes it difficult to draw valid generalizations and
lessons from existing experience and theory.
However, some of the theory does seem particularly relevant
for developing countries. Roe identifies the importance of
policy narratives. Policy makers are strongly influenced by
very simple stories such as the 'tragedy of the commons'.
Many of these simple stories are wrong, but they are nevertheless
very attractive and powerful. Lipsky points out the importance
of street-level bureaucrats. It is the people who implement
policy who very often have the greatest impact on how that
policy translates into practice. Without understanding the
policy implementation process and the people involved in it,
it is impossible to know how to influence it to promote better
policies and practice.
Malcolm Gladwell's book 'The Tipping Point' describes how
social epidemics spread. It is about the different types of
people who are involved in the policy process: connectors,
who know a lot of people; mavens, who hoover up and digest
information; and salesmen who are very good at 'selling' ideas.
He talks about how the context affects how people behave.
In experiment in the US, researchers sent student on errands
all over the campus, and arranged for them to pass somebody
in distress who clearly needed help, then analyzed the factors
which influenced whether the students stopped to help or not.
The most important factor seemed to be whether the student
was in a hurry or not. Gladwell describes how the conjunction
of these factors create the 'tipping points' when ideas suddenly
spread and are adopted.
Policy making used to be widely thought of as a linear and
logical process, in which policy makers identified a problem,
commissioned research, took note of the results and made sensible
policies which were then implemented. Clearly that is not
the case. Policy making is a dynamic, complex, chaotic process.
Clay and Schaffer's book 'Room for Manoeuvre' in 1984 described
'the whole life of policy is a chaos of purposes and accidents.
It is not at all a matter of the rational implementation of
decisions through selected strategies'. That is increasingly
recognised as a more realistic description of the policy process
than the linear rational model - though the truth is probably
somewhere in the middle.
Furthermore, as Steve Omamo pointed out in a recent report
on policy research on African agriculture: 'Most policy research
on African agriculture is irrelevant to agricultural and overall
economic policy in Africa'.
Vincent Cable, a Member of Parliament in the UK, outlines
five S's that limit evidence-based decision-making from the
side of legislators: Speed, Superficiality, Spin, Secrecy
and Scientific ignorance. (See Does
Evidence Matter meeting series)
- Speed: policy makers are under chronic time pressure
and are forced to process information quickly.
- Superficiality: each policy maker has to cover vast thematic
fields, and cannot possibly have in depth knowledge about
every issue in those areas. They are therefore heavily dependent
on the knowledge and integrity of the people who inform
them.
- Spin: in the political world, perception is very important.
Perception guides political decisions.
- Secrecy: how to relate to evidence that is secret.
- Scientific ignorance: there is a growing suspicion towards
science and scientists among the public, which will have
an effect on policies.
It is not really surprising that the link between research
and policy is tenuous and difficult to understand if policy
processes are complex and chaotic, and much research is not
very policy relevant.
Research-Policy Processes in the CEE/FSU
Region
Group work and discussion focused on two key questions:
- What are the key factors affecting the policy impact of
your Institutes' work? Some of the main points highlighted
included:
- Context Issues
- Social and political groups (i.e. politics)
- Views of high authorities
- Lobby groups (e.g. oil industry)
- Stability - of organisation and of state
- Public opinion / prejudice
- There is the feeling among policy makers that 'Government
knows best' and is the only legitimate body to make
decisions (therefore little need for think tanks)
- Lack of capacity of government to work with think
tanks - low profession ability
- Lack of interest from bureaucrats
- Poor education - poor analytical capacity of policy
makers
- Decision making lack of transparency and conservatism
are problems
- Concept of 'public policy' not understood in some
countries
- Lack of understanding of policy research in government
- Think Tank Related Issues and Researchers
- Expertise and reputation of the institute
- Financial stability of institute
- Financial independence
- Degree of understanding of normative policies
- Balance of political affiliation ('political correctness')
- Ability to communicate
- Ability to do comparative research
- Ability to identify 'hot issues' in advance
- Timing
- Links to Policy makers, Media and Donors
- Relationship with policy makers
- Being well-connected to government, powerful donors
- Political affiliation - better to be non-aligned
- Good media relations
- Competition between different policy institutes
- Relationship with donors
- What are the key factors affecting research policy interaction
in the CEE/FSU region? In addition to the points above,
some of the main issues included:
- Political instability and changeability
- Politicians express the will of the people
- Government not interested / able to use policy research
- Separation between academic and policy organisations
- Poor networking between government and think tanks
- Level of market relations matters
- Development of civil society matters
- Influence of donors / EU agenda; determine research; sell
ideas through think tanks
- Policy makers 'buy' results
- Policy makers bias the research or 'cherry pick'
- Receptivity to external ideas - too much, too little
- Historical lack of cooperation
- Common programmes / issues across the region - trafficking,
migration
- Financial dependency of think tanks
- Different priorities (orientation towards EU affects political
contexts significantly)
- Difference between research and policy priorities due
to donors preferences
- Donors sell their ideas through think tanks
- Image / visibility
- Discrepancy between academic and applied research
The ODI Framework and Findings: Context,
Evidence and Links
As we have seen from the literature and discussion of issues
in the region, the link between research and policy is tenuous
and difficult to understand because policy processes are complex
and much research is not very policy relevant.
ODI's Context, Evidence
and Links Framework is an analytical and practical tool.
The aim is to simplify the complexity of how evidence contributes
to the policy process, so that policy makers and researchers
can make decisions about how they do their work to maximise
the chance that policies are evidence-based, and that research
does have a positive impact on policy and practice. It is
based on a thorough review of the literature and a wide range
of case studies at international, regional and national level
across the developing world.
Four broad groups of factors have been identified, the first
of which we call external influences. These are the
factors outside a particular country which affect policy makers
and policy processes within the country. For example, in small,
heavily indebted countries, World Bank and bilateral donor
policies and practices can be very influential. In this region,
EU accession has substantially affected policy processes and
the uptake of research. At national level the factors fall
into three main areas. The political context includes
the people, institutions and processes involved in policy
making. The evidence arena is about the type and quality
of research and how it is communicated. The third arena links
is about the mechanisms affecting how evidence gets into the
policy process or not.
The results of our research indicate that the Political
Context area is probably the most important. This includes
issues about governance including democracy, the openness
of the policy process and media and academic freedom. Policy
making is a very political process. If there is a large degree
of contestation about an issue it is very difficult to make
progress. By contrast, if there is a large demand, particularly
spurred by a crisis where policy makers are seeking a solution,
the chances are much greater that research will be used. The
process of policy implementation is also a crucial area. The
street-level-bureaucrats who actually implement policy can
exert an enormous influence.
Despite what we said earlier, policy processes are clearly
not completely chaotic. There are budget and legislative cycles
which may be quite transparent, and if researchers understand
and feed their results into these cycles they have a much
greater chance of success. Policy windows (resulting from
crises) provide another entry point. In these situations,
where the decision is likely to be taken very quickly, researchers
need to respond very quickly and they are not always able
to do so.
In terms of the Evidence, there are a set of issues
which seem to come out most clearly and which make a big difference
to whether research is taken up. If you can provide a solution
to a problem and are able to put these on the table, you stand
a greater chance of being able to influence policy. There
are a number of dimensions to this. The first is relevance:
working on an issue which is topical and relevant to policy
makers makes it easier for them to engage with the research.
The second is operational usefulness: this is not just about
producing research which is topically relevant, but about
providing research which suggests how that policy maker may
do something differently in his work. The third issue is credibility:
this is about not only the content of the message or the approach
of the research, but about who is saying it and their recognised
expertise. Communication is crucial in both directions in
terms of: researchers listening to policy makers; engaging
policy makers in the research right from the beginning; and
keeping them involved or in touch with that process.
The issue of Links or mechanisms for bridging research
and policy is perhaps the area about which we know least and
it is a very complex area. We know that issues of trust and
legitimacy, networks and working groups, are important. But
there are further questions about what makes a successful
working group and when it draws up research and helps to bridge
the gap between research and policy. This is a challenge which
we still face and on which our ongoing work will provide further
insights.
Finally, there are some large External Influences
which shape and affect all of these issues about how research
and evidence is used. In the CEE region the issue of EU accession
is providing significant incentives for these countries to
call in and engage with their researchers to inform policy
for joining the EU. In Africa, there are Poverty Reduction
Strategy Papers (PRSPs) which provide incentives for local
policy makers to pull in information from their researchers.
What donors do also matters. Donors such as OSI and DFID are
trying new things and the emphasis is shifting away from basic
research towards policy research and mechanisms for bringing
research into practice. The final point is that donors can
have a mixed role. If large organisations such as the International
Monetary Fund seek to identify and impose their findings of
what the key issues are on a recipient country, there is likely
to be a considerable backlash. On the other hand, donors can
add legitimacy to the findings of local research which were
previously considered problematic.
The framework we present here is a generic, perhaps ideal,
model. In some situations there will not be much overlap between
the different spheres, in other cases the overlap may vary
considerably. In situations where there is little political
will for change, the context and evidence spheres may not
overlap at all and intermediaries are essential to bring the
evidence to the notice of policy makers (the daisy-chain model).
The ivory tower model describes situations where university-based
academic research takes place in complete isolation from the
real world outside. Furthermore, the relative importance of
each of the spheres may be different in different situations,
and may change over time. The framework should perhaps be
viewed as a trio of floating spheres of variable size and
degree of overlap.
Following the presentation (view full
powerpoint slideshow
1.3mb or as slide summary in Annex
4
621kb) there were a range of questions regarding the
presentation and work of ODI. These included:
- How to ensure credibility?
- Funding for strategic work?
- How much research do you need in a think tank?
- Who are the stakeholders?
- Sustainability of think tanks?
- Balance of political affiliation ('political correctness')
- What should be the priority?
- Evaluation of impact - bottom line measurement of 'success
of think tanks'
- Balance between objectivity and subjectivity
- What is ODI's position via a vis competitors?
Using the Framework Towards an Influence
Strategy
An interesting thing about the framework is how well it maps
onto real-life activities. The political context sphere maps
onto politics and policy making, evidence onto the processes
of research, learning and thinking, and links onto networking,
the media and advocacy. Even the overlapping areas map onto
recognisable activities. The intersection of the political
context and evidence represents the process of policy analysis
- the study of how to implement and the likely impact of specific
policies. The overlap between evidence and links is the process
of academic discourse through publications and conferences,
and the area between links and political context is the world
of campaigning and lobbying. The area in the middle - the
bulls-eye - where convincing evidence providing a practical
solution to a current policy problem, that is supported by
and brought to the attention of policy makers by actors in
all three areas, is where there is likely to be the most immediate
link between evidence and policy.
So, if you are a researcher, policy maker or development
practitioner with the desire to promote a particular policy
you need to know about:
- the external environment which might influence
how people think or behave: who are the key external actors?
what is their agenda? how do they influence the political
context?
- the political context you are working in: is there
political interest in change? is there room for manoeuvre?
how do policy makers perceive the problem?
- the evidence you have, or could get: is there
enough of it? is it convincing? is it relevant? is it practically
useful? are the concepts familiar or new? does it need re-packaging?
- and the links that exist to bring the evidence
to the attention of policy makers: who are the key organisations
and individuals? are there existing networks to use? what
is the best way to transfer the information: face-to-face
or through the media or campaigns?
For policy institutes wishing to influence policy and practice,
understanding the context, evidence and links is just the
first part of the process. Our case studies also identify
a number of practical things that researchers need to do to
influence policy and practice, and how to do them.
- In the political context arena you need to get
to know the policy makers, identify friends and foes, prepare
for regular policy opportunities and look out for policy
windows. One of the best ways is to work with them through
commissions, and establish an approach that combines a strategic
focus on current issues with the ability to respond rapidly
to unexpected opportunities.
- Make sure your evidence is credible. This has
much to do with your long term reputation. Provide practical
solutions to policy problems in familiar language and concepts.
Action-research using pilot projects to generate legitimacy
seems to be particularly powerful.
- Make the most of the existing links by getting
to know the other actors, working through existing networks,
and building coalitions and partnerships. Identify the key
individuals who can help. You need people who can network
with others, mavens to absorb and process information, and
good salesmen who can convince the sceptics. You may also
need to use informal 'shadow networks' as well as more formal
channels.
Influencing policy change is an art as much as a science,
but there are a wide range of well known and often straightforward
tools that can provide powerful insights and help to maximize
your chances of impact on policy.
A Case Study: Paravets in Kenya
To give an example of using the framework and the types
of issues in the Context, Evidence and Links arenas, we use
a case study from Kenya. Livestock services, were among the
first rural services targeted for privatisation under structural
adjustment programmes, particularly in Sub-Saharan Africa.
The veterinary profession however has been very slow to respond,
and the increasing financial constraints effectively paralysed
government services in the late 1980s and early 1990s. During
this period NGOs introduced a new model of community-based
livestock services. Intermediate Technology Development Group
(ITDG) was one of the early pioneers in the mid 1980s, and
adopted an action-research approach with a clear objective
to use the results, if positive, to influence the policy environment
to allow the approaches to be widely replicated. This case
study explores the reasons why, despite the outstanding success
of the new decentralized community-based animal health care
(DAHC) approaches, it took over 15 years to convince policy
makers to develop policies and legislation to allow this to
happen - which still have not been formally adopted, despite
the proliferation of community-based livestock services throughout
the arid and semi-arid parts of Kenya.
The case study consists of an historical narrative leading
up to the observed policy change and explores why those policy
decisions and practices took place and assesses the role of
research in that process.
The key events which seem to have contributed to the policy
shift in Kenya were:
- The arrival of ITDG in 1986 with an explicit focus on
developing and testing new approaches, then seeking to influence
the policy environment so they can be implemented more widely.
- The first ITDG vets workshop in 1988 which brought together
DAHC practitioners from several project around the country
marked a significant increase in interactions between researchers/practitioners
and policy makers.
- Dr Wamokoya's appointment as Director of Veterinary Services
(DVS) in 1990, and his emphasis on veterinary professionalism,
reversed an emerging interest in policy reform.
- The establishment of bilateral DAHC workshop strengthened
the emerging network of practitioners and links between
policy makers and practitioners.
- Dr Kajume's, then Provincial Director of Veterinary Services
for Eastern Province, attendance of the 1993 vets workshop
marked a further improvement in linkages between researchers,
practitioners and policy makers.
- The gradual increase in number of agencies in training
CAHWs from 1994 to 1997 further strengthened the evidence
in favour of DAH approaches, and also contributed to:
- The publication of a letter by the Kenya Veterinary Board
(KVB) in 1998 threatening to punish livestock owners and
veterinarians involved in DAH programmes in an attempt to
stop what they regarded as a dangerous approach. The letter
however had the opposite effect: it forced all stakeholders
together into a policy network to try to find a solution
to the problem. Supporters in the government used the crisis
to launch a multi-stakeholder study (known widely as the
Hübl study) which significantly increased the weight
of evidence still further.
- A multi-stakeholder workshop in Meru in 1999 (based on
ITDG's Vets Workshops) provided a clear signal from policy
makers that they were interested in finding a solution,
which improved the political climate for change still further.
- The political climate couldn't have been better while
Julius Kajume was acting DVS in 1999, but deteriorated with
the appointment of a more conservative Dr Chong in 2000.
- Increasing opposition to the new policies from the Kenya
Veterinary Association in 2001 both undermined the policy
coalition reducing the link between researchers/practitioners
and policy makers, and complicated and worsened the political
climate.
The animal health care case study reaffirms much of the current
theory of research-policy linkages. The policy process was
influenced far more by the political context than by anything
else, and personalities and personal relationships were at
least as important as any formal relationships and structures.
The crisis caused by the KVB letter in 1998 was clearly the
tipping point. Beforehand there was a long period where CAHW
schemes gradually proliferated, generating powerful evidence
of their value, and providing an issue around which different
groups of stakeholders, supporters and antagonists, could
form formal and informal networks. Afterwards, there was a
surprisingly long process where all stakeholders came together
to develop a new policy framework.
Although some of the external NGOs promoting the approach
had been influenced by emerging ideas in the development discourse,
formal research seems to have contributed relatively little
to the policy process in Kenya, and research reports even
less so (with the exception of the Hübl study). Evidence
generated by working CAHW schemes, communicated directly to
visitors by livestock owners and the animal health staff directly
involved in them seems to have been much more important. Early
on, this evidence contributed to the rising popularity of
DAH programmes with donors and field veterinarians, and in
the mid 1990s, albeit second hand, to the alarm of the KVB
resulting in their publication in the national press, which
brought everybody, including the KVB itself, and resulted
in a new policy shift in favour of the approach.
With the benefit of hindsight, distance and the results of
this study, it is possible to suggest some changes to what
was done, which might have accelerated the process. These
include:
- Greater effort to understand the political context -
the legal and policy framework, the key actors, their attitudes
and influences, and other reform processes.
- Greater effort, earlier on, to get government staff,
especially those opposed to the idea, to visit working CAHW
schemes and learn about them at first hand.
- Effort to generate interest among non-veterinary staff,
and parliamentarians.
- A clearer communication strategy to influence government
vets and government policy.
- More effort to get to know the key players - the Director
and Deputy Directors of Veterinary Services in Nairobi -
and figure out how best to influence them.
- More effort to understand the policy process in Kenya
- how new ideas become incorporated into policy, and new
legislation enacted.
It is also clear that working with local communities to develop
effective and sustainable examples of new approaches is essential
to prove their effectiveness and acquire the legitimacy to
advocate for change. That takes time, and the early pioneers
of the approach in Kenya deserve recognition for the efforts
they have made over the last 17 years.
Policy Influence: Examples and Practical
Lessons from CEE/FSU
Group work focused on examples of research-policy influence
from participants and the main practical lessons from them.
Some examples from the groups include:
- An example from Moldova concerning the Transdniestr conflict.
Transdniestr is a de facto state. In July 2002 an approach
to solve the conflict was published but would have made
Moldova a Russian protectorate. There was pressure for this
from OECD countries. Some publications were prepared. Demonstrations
occurred in Moldova but these had no effect. George Soros
spent 24 hours in the country. Stakeholders in Moldova highlighted
their concerns and analysis, and convinced him of the need
to convince other governments not to support the planned
approach. Next morning at the American Ambassador's residence
he convinced the Americans not to support it, and said so
at press conference. This highlights the key need to identify
champions.
- It is possible to promote a policy without doing research.
One example is the European Neighbour Policy to promote
democratization in neighbouring countries. The target was
European Union policy makers and neighbouring country governments.
OSI developed an action plan and timeline of when and databases
of whom to target. We wrote open letters to drafters; mobilized
partners with debates and brainstorming; networked in Brussels
and CEE; held follow up meetings; briefed journalists; and
wrote a letter to George Soros.
- A study on refugees in Georgia was never promoted because,
although the analysis was sound, it was critical of the
new government in its honeymoon period.
- Book on economic growth being promoted by an NGO; they
wanted to involve the media - but the media weren't interested
in the topic.
- OSI Brussels got a new budget line in the EC budget -
it not only had to lobby for the initiative, but actually
had to write the documents for the EC to facilitate the
shift.
- Working to introduce private pensions learned from other
countries; law adopted in 2000 then the election occurred
and the new government withdrew law.
- It is often the case that you work with policy makers
(in this case the EC) to try to change policy, but then
staff move and you have to start again.
Some specific practical approaches that the group highlighted
include:
- Be strategic - choose right cases
- Strategic stakeholder planning
- Identify champions
- Top politician's attention is crucial, media (TV) can
serve as alternative
- Do it in practice - provide practical help to policy makers
- Timing
- Seize political opportunities - elections etc (doesn't
always work)
- Communication (to different levels of decision maker)
- Communication - if media not interested - education for
journalists
- Networking
- Finding funding
- Credibility and legitimacy do matter
Some Practical Tools
ODI work has suggested that think tanks need to be able to:
- Understand the political context
- Do credible research
- Communicate effectively
- Work with others
This has implications for organizational capacities and strategies
concerning staff, processes and funding. Influencing policy
change is an art as much as a science, but there are a wide
range of well known and often straightforward tools that can
provide powerful insights and help to maximize your chances
of impact on policy.
We've already seen how ODI's RAPID Framework can help you
to understand the policy area you are working in. There are
many other types of tools that are useful. Other useful tools
to help to understand the policy context include: Stakeholder
Analysis; Forcefield Analysis; Writeshops; Policy Mapping;
and Political Context Mapping. This is vital in terms of developing
an influence strategy. There is a wide set of research tools
- from case studies to action research - that can help generate
new or better evidence to support your case.
The key communications questions are: Who do I want to convince?
What do I want them to do? What will convince them? What relevant
material do I have? A SWOT analysis can help to focus a communications
strategy on the key messages and targets, and using the media
can help you to reach a wide audience.
Many tools have also been developed by organisations involved
in lobbying, advocacy and campaigning for pro-poor change.
One example of such work is that being undertaken in the LGI
Fellowships programme. Policy makers from around the regions
are undertaking exercises to map the policy process and preparing
policy papers to try to shift policy in their specific contexts.
Adapted from the work of Merilee Grindle, the aim of the mapping
exercise is to describe: who makes decisions? in what ways,
formal and informal, are policies made? A key aspect is to
analyse the different interests. The approach taken is very
comprehensive, involving reviews of the literature and media,
interviews, experience and focus groups. It involves a description
of the processes (formal and informal), followed by assessments
of the ratings of the influence of different actors. The exercises
have given a good indication of where decisions are made and
who are the key stakeholders. The mapping has assessed the
roles and influence of groups such as government, parliament,
civil society, judiciary, and private sector. It has also
assessed how the roles and influence vary at different levels:
local, national, international.
Force field analysis is widely used to inform decision-making,
and in particular in planning and implementing change management
programmes in organizations. It is also a useful method for
gaining a comprehensive view of the different forces (their
source and strength) acting on a potential policy change and
is therefore a very powerful tool for analyzing the possibilities
for influencing policy. Force field analysis can clarify the
'driving forces' and identify obstacles or 'restraining forces'
to change. For bridging research and policy, it can be used
to analyse the forces affecting a situation or to assess the
forces affecting whether particular research might be adopted
as policy. It might also be used to identify where research
may help tip forces towards a change.
How is a forcefield analysis carried out? The first step
is to discuss and agree on the current situation and the goal
of the policy or institutional change. All the forces for
change should then be listed in one column and all forces
against change in the other column. The next step is to brainstorm
the 'driving' and 'restraining' forces and write them in the
appropriate column. The 'driving' and 'restraining' forces
should be sorted on common themes and/or prioritised according
to their 'magnitude' towards change by assigning a score to
each force, ranging from 1 (weak) to 5 (strong). The last
and the most important step is to discuss action strategies
to reduce the 'restraining' forces and to capitalise on the
'driving' forces.
In terms of communication, there are a set of issues which
seem to come out most clearly and which make a big difference
to whether research is taken up. Communication is crucial
in both directions: in terms of researchers listening to policy
makers and in terms of engaging policy makers in the research
right from the beginning and of keeping them involved or in
touch with that process. The first step is to identify who
you want to influence - the audience. A key aspect of this
is to identify what you want them to do differently. Assess
their specific information needs, likes and channels (official
/ unofficial, personal / impersonal and empirical data vs
stories.) The second step is to clarify your messages - brevity,
clarity, form, language. The third step is promotion - there
are many ways, but interactive communication works best; seeing
is believing; multiple formats / media are better than one.
Simon Maxwell, Director of ODI, has developed some ideas
on policy entrepreneurship. He argues that policy entrepreneurship
requires a wide range of skills. Researchers who want to be
good policy entrepreneurs also need to be:
- Storytellers: Practitioners, bureaucrats and policy makers
often articulate and make sense of complex realities through
simple stories. Though sometimes profoundly misleading there
is no doubt that narratives are incredibly powerful.
- Networkers: Policy making usually takes place within communities
of people who know each other and interact. If you want
to influence policy makers, you need to join their networks.
- Engineers: There is often a huge gap between what politicians
and policy makers say they are doing and what actually happens
on the ground. Researchers need to work not just with the
senior level policy makers, but also with the 'street-level
bureaucrats'.
- Fixers: Policy making is essentially a political process.
Although you don't need to be a Rasputin or Machiavelli,
successful policy entrepreneurs need to know how to operate
in a political environment - when to make your pitch, to
whom and how.
Try ODI's Policy
Entrepreneur Questionnaire to find out which you tend
to favour. You may want to develop new skills in these areas,
or work with others who have these skills.
Finally, in terms of managing think tanks (the topic of a
good book by OSI), the Director of IPPR, Matthew Taylor, talks
about the three functions of a think tank which affect who
and how they engage:
- The solid function - to do substantial research and communicate
core ideas to inform policy: the weighty research, publications,
evidence, authority and independence
- The liquid function - to facilitate the trickling-down
of these ideas through government and partner institutions;
policy formulation and implementation.
- The gas function - to change awareness and attitudes in
the environment; agenda setting; problem identification.
Why Network: The Functions of Policy Networks
As a lead to the Network discussion the following day, the
discussion focused on the role of networks and the different
types of roles that policy networks can have. Drawing on the
work of Stephen Yeo (2004), there are six main types of network
function, namely:
- Filtering - networks provide an easy means of deciding
what to pay attention to;
- Amplifying - networks take a given message and present
it in ways that allow it to be understood and absorbed more
quickly and easily;
- Investor / Provider - involves the provision of resources
by networks, i.e. money to carry out research;
- Facilitator - networks provide services which make it
easier to do research;
- Convening - networks provide a way to identify and bring
together 'the right group of researchers' to plan and carry
out a research project (networks network is perceived as
'the place to look' and 'the people to consult';
- Communities - networks also play an important role in
building and sustaining research communities (from ensuring
research is done to setting standards).
The group identified the following ways the network could
specifically help them:
- Get funding - the investor / provider function
- Convening
- Sharing experiences and knowledge
- Sharing success and failure experiences and cases
- KM / knowledge sharing - lessons / contacts and training
- Information resource
- Personal contacts
- New ideas from outside
- Fresh outlook for your own business
- Contribution to wider issues / projects - e.g. contribute
to EU policy
- Increasing legitimacy and impact of findings
- Network research projects
- Facilitate comparative research
- Credibility of ideas that could be applied in the context
of different countries
- Benchmarking / peer review methodologies
- Exchange of staff
Summary of Workshop Evaluation Findings
There are three main conclusions arising from the workshop
evaluation (see Annex 3 (
20kb) for details). First, participants,
in general, thought the topic was relevant and the workshop
was of good quality. Secondly, most participants wanted more
time to share experience on practical cases and to gather
more cases from the region. Thirdly, there was particular
demand for further training on policy / political assessment
tools, policy influence tools and managing think tanks.
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